Stability AI announced Brand Studio, a creative production platform directed at professional and enterprise teams, according to the company’s announcement. The platform offers custom brand model training, automated model routing, precision editing tools, and enterprise workspace management.
Brand Studio is available in two tiers: a Core plan for individual creative professionals, and an Enterprise plan for teams requiring deeper customisation. Stability is offering the Core tier for free to start.
Brand Central and custom model training
The enterprise-oriented feature of Brand Studio is Brand Central, described as the hub where teams create and manage customisations for different brand needs.
Enterprise teams can train Brand ID models — custom models trained on brand-specific photography style, colour palette, design motifs, logo placement, and composition. Teams can train a Brand ID model using a self-service feature in Brand Studio, or work with Stability’s applied research team. Teams can also build Campaigns by bringing creative guidelines and reference images into the platform, which Stability describes as creating a one-click option for generating assets within a campaign’s parameters.
Stability also offers custom workflows developed in partnership with its team. The announcement describes a product try-on workflow example: an e-commerce brand can place specific product SKUs on different people for product detail pages, using consistent built-in steps across all outputs.
Producer Mode and model routing
According to the announcement, users describe what they need, Producer Mode constructs a plan drawing on Brand Central’s assets and tools, users approve the plan, and the system executes it. At each stage, users can evaluate outputs and regenerate specific steps.
Brand Studio employs Curated Model Routing, described by Stability as automatically selecting the most appropriate model for a task based on criteria including brand consistency and style alignment, product accuracy, text rendering, and audience relevance. The model pool includes Stable Diffusion and third-party providers including Nano Banana and Seedream. Users can toggle off Curated Model Routing to select a preferred model manually.
Precision editing tools
The announcement describes two editing tools designed for targeted changes. Precision Inpainting allows users to define a region to change using a guide layer that specifies what should be placed, rather than standard mask-and-replace inpainting. Users can also sketch a guide with a brush. Product Insertion places a product into a scene, with Stability describing the tool as handling realistic integration with the surrounding environment.
Enterprise workspace management
Brand Studio includes single sign-on, role-based project access permissions with granular control over who can view or work in specific projects, and collaboration features including direct commenting and annotation on outputs for review and approval workflows.
Stability describes Brand Studio as a fully managed platform, meaning updates and maintenance are handled by the company rather than by the customer’s team.
Early partner
Digital marketing agency Huge is named as an early partner. Ez Blaine, Chief Creative Officer at Huge, said in Stability’s announcement: “Most AI tools right now are built for speed, not craft, and it shows in the outputs. What drew us to Stability AI is that they think like makers. They’re also genuinely flexible partners — not off-the-shelf, not rigid. If we need to go deep into the code and build something custom, they’re game for that.”
The announcement does not disclose pricing for the Enterprise plan or the cost of training custom Brand ID models. Stability does not specify which brands Huge works with in connection with Brand Studio, or what volume of production use the partnership has involved.